Florist Simone Gooch

I came come across the images of Sydney florist, Simone Gooch on London Design Festival this year. She’s the founder of the shop Fjura (flower in Maltese) that was established in 2005 in Sydney and moved to London in 2015.

Gooch favors minimalism in her own work. “I think it’s nice to keep it quite simple” she says of her often single-bloom, sculptural creations.

These are just a few of the stunning floral arrangements captured on Fjura’s Instagram.

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